Speakers at the workshop include Peter Stead, retail print director at Formgraphics Retail, David Norton, creative director at Anderson Norton Design, and Richard Edward marketing director Louisa Moger.

The results of a wide-ranging research study, the Cost and Benefit of Value Added Printing, will also be discussed at the event.

Among the study’s findings, it emerged that around half of all printed advertising media could be meaningfully upgraded by the use of enhanced print finishing techniques. It also pinpointed the positive effect on customer product loyalty if a brand is experienced with several senses.

The workshop is being held at the Radisson Edwardian hotel in Bloomsbury, London.

To book, visit www.printplusx.com.