The IPIA said around 80 print buyers and 50 suppliers would attend the 'Meet the trade buyer, meet the trade supplier' day at St George’s Park in Burton-upon-Trent on 3 October.

The annual event aims to help trade suppliers and buyers establish new business relationships and encourage dialogue.

IPIA chief executive Andrew Pearce said suppliers would range from 3D printers and cross-media specialists to paper merchants, traditional printers, direct mail providers and equipment suppliers.

"The emphasis is on innovations in print, media and marketing. From a supplier perspective how many days in the year can you make one journey and meet over 12 key prospects?

"From a buyer perspective it is an excellent way of spending a day focused on meeting new suppliers and catching up with the latest innovations," he added.

The Duke and Duchess of Cambridge officially opened St George's Park in October 2012. Last year’s event at Leicester Tigers Rugby Club attracted over 50 buyers and 30 trade suppliers.

To register email info@ipia.org.uk