The group will be chaired by St Ives chief executive and Ipex president Patrick Martell and signed-up members include Malcolm Lane-Ley, executive chairman at Anton Group; Communisis client services director Tim Ainsworth; Roger Pitt, managing director of Headley Brothers; ProCo managing director Jon Bailey; Scott Logie, strategic marketing director of St Ives; and York Mailing and Pindar director Norman Revill.

"I know that Ipex has come through a difficult period, but that is very much behind it now. I think what the show stands for now on the content side means it will still be a big event and will still offer incredible value to visitors," said ProCo's Bailey.

"We’ve been tasked with making sure that the visitor journey on offer at Ipex adds value to printers like me. The show has an important role to play in the industry through education and joining people together, and I’m really pleased to be part of that."

Martell added: "I look forward to chairing the first Ipex 360 Committee meeting with my industry peers. Ipex 2014 promises to be a world-class 'must-attend' event that will reflect and address the latest trends and issues in the industry."

The first 360 Committee meeting takes place 9 October, by which time Ipex event director Trevor Crawford hopes to unveil some additional brand owner members.

"We’re still talking to several other significant players, who I hope to tie down in the coming weeks," said Crawford.

"With Ipex 2014 pre-registration now open and our visitor marketing campaign in full swing, the Ipex 360 Committee will play a vital role to deliver an event that printers and marketers want."

Click here to register for your free Ipex visitor pass.