The mailing, timed to coincide with Virgin Media’s launch last month, targeted 7.5m NTL Telewest customers and was completed in two weeks.
Managing director Luke Pigott said: “We used all aspects of the business to ensure we hit the timescale and an innovative concept was produced.”
Howard completes Virgin DM campaign
Howard Hunt Group has completed a high-volume direct mail campaign to promote Virgin Medias digital TV, broadband, and phone services.
