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HH signs three-year contract extension with Asda

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HH Global has secured a three-year, multi-million pound extension to its print management contract with the UK supermarket chain Asda.

The printed media and promotional products contract includes Asda monthly magazines, outdoor media, national and local marketing activity, as well as all "events elements".

Robert MacMillan, chief executive of HH Global, said: "The HH Global Asda team has worked extremely hard over the first term of the contract and we are really pleased to have the opportunity to build on the relationship across the Asda business and to continue exceeding expectations."

In keeping with Asda's mantra of "Every day low cost", HH won the contract renewal based on delivering "best value", with detailed reviews of contracts, suppliers and pricing to ensure the most appropriate solutions.

Asda will continue to use the Sutton-headquartered print manager's HHub platform to bring "transparency and efficiency" to its campaign delivery.


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