HH Global chief sales and marketing officer Tony Massey said numerous retailers and brand owners were reviewing their packaging expenditure, and that the company saw it as a "significant opportunity to help clients organise their global packaging supply chains".

Chief executive Robert MacMillan added: "Packaging is linked very closely with a consumer’s brand experience and overall product satisfaction. We’re very pleased to be extending our skills into this area, working with a number of existing high profile clients."

HH Global, formerly HH Print Management, changed its name in July as part of plans to expand its international presence and develop new areas of the business.

The £95m-turnover company, which operates in 27 countries, had been working on the rebranding project for two years and employed 25 new staff from outside of the print sector to strengthen its offering in digital, retail and broadcast media.