The company said the Chinese-made range has been designed specifically with EU customers' environmental demands in mind.

Substrates on show include PolyRafia Interwoven HD-PE, 100% polyolefin PE Banner, its 100% polyester Full Plastic, and the cotton and polyester-based Eco-Canvas, in a gloss and a matt finish. Also on show is the new Polyflat PVC/PET/PVC substrate and the latest generation of the firm's Intercast banner material.

Sales and marketing director Fabio Elmi said that Fespa was the perfect showcase for the new products.

"We have obtained great success in our business since our first participation in Fespa in 2009, capturing the European market of OEMs with products specifically studied and tailored for them," he said.