Drinkwater, who was formerly head of business development at Communisis and also client service director at Williams Lea, has been briefed to broaden the company's blue-chip client base.

Anthony Bagshaw, managing director of Gecko, said Drinkwater brings a "wealth of experience which will complement our existing team."
 
He added: "Michael will head up a new national sales resource, managing our other new appointments with the remit to communicate Gecko’s expanded offer to our existing blue-chip client base."
 
Drinkwater added: "Gecko’s impressive campaign management, print expertise and e-marketing capabilities, underpinned by technology that, in my view, is far ahead of the field, made my decision to join Gecko an easy one."