Fespa managing director Neil Felton said the strapline for the wide-format show's sixth outing captured the same "spirit of adventure and innovation" used in previous Fespa Digital campaigns and was particularly apt for printers heading into 2014.

Felton said: "In a market where technology is becoming more mature, many of the visitors to our Digital events have already reaped the early benefits from the transition from analogue to digital.

"Now they are making second - or third - generation digital investments or upgrades, increasing digital capacity, and adding workflow software or finishing equipment to enhance the capabilities, productivity and functionality of their digital output equipment.

"FESPA Digital 2014 will reflect this evolution, offering a high-calibre educational programme that probes beyond the initial benefits of the digital ‘revolution’, helping visitors discover more about how digital technology can help them add new capabilities and services."

The multi-channel campaign will include social media activity across Fespa's twitter, facebook, linkedin and youtuber channels. The heart of the campaign will be the event website fespadigital.com, which has gone live today.

The sixth edition of the FESPA Digital event will take place at Messe Munich, Germany, from 20 to 23 May 2014.