The manufacturer’s UK arm hopes the initiative will optimise customer service, reduce its carbon footprint, and lower its transport costs.

Fedrigoni sales manager for UK and Ireland Simon Shenton said: “This is a strategic change for Fedrigoni. It brings us much more exposure to many more printers and potential customers.

“GM2 is delivering paper on a daily basis on behalf of McNaughtons and Premier. It made sense not to duplicate resources, but to piggyback onto the lorries that are already delivering to these customers.”

In October last year, Premier Paper, also part of Map, became the national distributor for Fedrigoni’s products, leaving Fedrigoni’s sale force to concentrate on the areas around its Midlands warehouse and London.