The Lye, West Midlands-based business has installed the five-colour machine in response to growing demand for shorter run lengths.

The Edale Alpha offers a print web width of 250mm and can print on a range of substrates ranging from 50 – 250 micron.

According to Barry Foster, production manager at Customark, the Alpha machine has enabled the company to print, perforate, undercut, cut and laminate labels as well as back slit and trim in any combination.

"This new press also has a cold foil unit on it to enable us to produce higher quality labels," he added.

Customark's new label press has broadened the company's product offering, converting a range of label, packaging and ticketing stocks.

The company, which specialises in producing labelling and ID applications, also sells thermal transfer systems as well as offering point-of-sale and wide-format print.

Foster added: "The versatility, reliability and quality of print of our first Edale proved to be so good that we now have two of Edale's latest machines.

We believe these are among the best on the market; even with our heavy investment in new digital technologies and silk screen printing we still rely heavily on our Alpha’s to cope with 27% of our printed label business."


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