The exhibition, which takes place from 3-4 September, will feature a Creative Theatre where a range of speakers from organisations such as BBC Worldwide, Samsung, Indica, Casual Films and One Vision will deliver seminars on the implications of cross-media and personalised marketing for design and creative strategies.

Seminars taking place on day one will look at the role of creativity in a cross-media marketing strategy and how consumer behaviour is driving trends in the digital world and how brands should be taking advantage of this.

On the following day Creative Theatre-sponsor, Adobe, will provide an update on digital publishing and on how the company is working with major publishers and businesses to create and distribute interactive digital publications.

Adobe will also demonstrate how to create and publish content to multiple screens and devices using the latest HTML standards.

Cross Media 2012 aims to provide marketing professionals, commercial printers, publishers, advertising and creative agencies with a better understanding of the commercial opportunities open to them, and to help industry professionals explore how cross-platform campaigns can boost return on investment.

For more information visit www.crossmedialive.com