The Frome, Somerset-based colour book printer has launched the service, entitled 'The New Deal', to cut the turnaround times of its corporate materials, such as annual reports.

The printer, which is ISO 14001 and FSC-accredited, also claims it will cut waste levels by printing documents on an on-demand basis.

Managing director Kevin Sarney said the new offering was a "direct response" to the marketplace and the needs of its customers.

He said: "The New Deal is an unprecedented service for the efficient and cost-effective printing of corporate documents and particularly annual reports, while following ethically sound methods.

"We’re extremely pleased and excited to launch our print-on-demand service and answer our corporate clients' printing demands within unrivalled time schedules and virtually no wastage."

Earlier this month, BT&D launched a Great British Books marque, aimed at promoting UK-printed books to consumers.

The marque design features a Union Jack-covered book, with the strapline 'Great British Books Published & Printed in the UK', and has already been taken up by publishers, including Hachette.