Effectively Selling Digital Print, BPIF Digital's first face-to-face event since its launch last month, is targeted at company owners, sales directors and managers and senior sales staff, who already sell digital print or are just moving into it, and will explore exactly what print buyers are looking for.
Delegates will hear presentations from three print buyers, with perspectives on what they need from their suppliers. Talks will be given by BSkyB’s head of print management Mark Cruise, Virgin Atlantic’s category manager Heidi Strapp and marketing manager for BCMS Corporate, Ross Meigh.
Canon Europe’s director of marketing Mark Lawn will give a further presentation, expanding on Canon’s Insight Report, a survey originally launched at Drupa, that asked 420 print buyers across Europe about their print needs, expectations and understanding of digital and cross media applications.
BPIF Digital general manager Jo Lloyd said that sales people often struggled with the concept of adding value into their sales proposition, and tended to resort to talking about price savings instead.
"But there is much more to successfully selling any form of print, not just digital, than that – and this is a chance to hear it from the horse’s mouth," she added
Lloyd said that with many companies increasingly cutting back on training activities, the event would be a great opportunity for delegates to learn some practical and useful ideas.
"Delegates will leave the event having gained some hints and tips about how to improve their sales approach, and be in possession of some new ideas to help them increase their personal performance," she added.
A panel debate with all four presenters will round off the event followed by a lunch and networking.
Effectively Selling Digital Print is a free introductory event to the BPIF membership group and takes place on 30 October at the View, Holborn, London.
Contact jo.lloyd@bpif.org.uk for more information.
