Instead, the finishing kit manufacturer Bobst has announced three "distinct experiences" for visitors, both on- and off-site. On its stand, the company will display a "virtual post-press experience", showcasing the entire spectrum of its equipment.

The company has yet to reveal exactly what the "virtual experience" will entail, but a spokesman said commercial printers would be able to see the entire finishing process on stand.

Off-site, visitors can go to Hinckley-based Printing & Packaging Co and Bobst's training centre in Redditch – both sites are within half an hour of the venue.

Nigel Tracey, sheetfed business director, said: "The idea is to give visitors a choice, depending on their interests, and on how much time they have to spare."

Joe Sall, chairman of Printing & Packaging Co, added: "We are delighted to be able to open up our facilities to Ipex 2010 visitors."

Printing & Packaging Co has the first UK Expertcut to feature bottom-reading of printed marks on a sheet.

At the training centre, a Bobst Commercial 106 die-cutter and a Visionfold 110 capacity folder-gluer will be handling a four-colour, two-up capacity folder.

For more information on the transport times, visit Bobst's stand at Ipex.