The FSC-certified range is available in eight shades and can be used for brochure covers, invitations and a variety of point-of-sale requirements.

Its launch builds on the company's rejuvenation of its Curious Collection range – a joint collaboration with Studio Edelkoort to develop a colour palette with 27 metallic and translucent papers.

Arjowiggins aims to enhance the creative image of the brand and, this month, will distribute a series of bespoke materials to designers and printers.

Gilles Pelissier, marketing director at Arjowiggins Creative Papers, said: "The fast-paced world of fashion means it is important that we continually evolve the Curious Collection to ensure it never stops inspiring and challenging designers with new trends in paper and board."

A mobile application is also being developed for the Curious Collection, which is expected to be launched in January 2010.