The certification is awarded based on a product's impact on the environment throughout its life cycle – from raw material extraction through to distribution and disposal.

It guarantees the lowest air emissions, highest standards of process water cleaning and waste recovery.

Angela De Vorchik, UK operational marketing manager at Arjowiggins Graphic, said: "The flower certification is an important way to demonstrate our commitment and accompanies our existing accreditations such as FSC."

The Ecolabel certification is managed by the European Commission at EU level, while independent and impartial organisations are responsible for implementing the scheme nationally.