The system automatically measures and controls colour at any speed, and is integrated directly into the press.

The Yorkshire-based finishing house diversified into offering print services and said the press software monitors and controls the press in real time, so it can achieve maximum productivity.

Simon Rose, Alpha Media Solutions' sales and marketing director, said: "We invested in the kit to back up our existing service offering. It offers the highest quality."

He added that the £6.8m turnover business is still looking to diversify, and has not ruled out investing further in 2011. 

Alpha prints high quality brochures, folders, packaging, leaflets and bespoke direct mail.