The Kettering-based commercial printer and direct mail business has designed and built the system in-house, which the company will help showcase its bespoke web-to-print capabilities.

The Smart Hub launch also ties in with the company's Smart Media offering, which comprises personalised URLs (PURLs), e-mail marketing, interactive web portals and personalised calendars.

According to Lance Hill, group sales and marketing director at 4DM, the company will target customes such as retail franchises and charities with the new system, and is already working with a major automotive group on a project launching next year.

4DM has gone live with Smart Hub with existing clients enabling them to produce a fully-personalised 2012 desk calendar that the company claimed would combine the simplicity of the system with its new digital print firepower.

This comes in the form of a Xerox 1000 digital colour press. The machine can print up to 100 A4 pages per minute on a maximum sheet size of 330x488mm. It can handle stocks ranging from 55-350gsm.

A second Xerox 1000 will be installed in July 2012 in a bid to further increase the group's digital capabilities.

4DM's latest digital expansion comes on-the-back of the installation four Océ VarioStream 7650 laser printers in August.

The continuous laser mono printers are a like-for-like replacement of the company’s previous laser printers, which had come to the end of their five-year life cycle.


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