Print buying
Audi celebrates high response rates to DM campaign
Audi UK has recorded particularly high responses to a personalised direct mail campaign thanks to "clever data handling" of customer information.
Devon council to save 200,000 by outsourcing print and cutting jobs
Devon County Council has put 11 print jobs on the line under plans to outsource print production and redirect print buying through its central procurement department.
Website questions definition of DM
Direct marketing agency Entire has launched a website to encourage media agencies, buyers and the wider industry to debate the definition of direct mail.
Ink Publishing and Polestar win Virgin Rail magazine work
Ink Publishing has teamed up with Polestar Colchester to produce Virgin Rail Group's Hotline travel magazine.
Pirelli picks Beacon Press for 2009 calendar
Pirelli has partnered with Beacon Press to print the 36th edition of its famed photographic calendar.
XGS slammed over 'disgraceful' administration charge
Xerox Global Services is facing a backlash from UK web offset suppliers over an unexpected administration charge levied in its tendering process.
Stralfors rebrands DM arm to create 'single reference point'
Stralfors is to "unify" its UK operations after announcing it is to rebrand its direct mail operation DPS under the Stralfors name from 1 January next year.
PrintBuyer: media round-up
We bring you the buzz from the wider media sphere, across the world and across the web. This week: John Lewis in Christmas campaign; anger over excess labels; ad market expected to decline; malls set...
PrintBuyer: supplier round-up
Stay up-to-date with your procurement supply chain thanks to print industry news at your fingertips. This week: Wolseley UK awards contract; airport group announces tender; fears over paper price...
Twinings targets pre-Christmas sales with DM campaign
Tea brand Twinings has used a mix of print and online marketing to increase sales of tea, coffee and hot chocolate before Christmas.