Marketing

Essex-based branded clothing producer ImageOn has invested in a Mimaki CJV150-130 wide-format print-cutter, enabling it to bring colour printing in-house.

Every marcomms practitioner will vouch that brand recollection and brand assets are the most important commodities that brands need to protect.

Surrey-based creative production firm Echo House, has become the first company in the world to purchase a superwide-format Acuity Ultra from Fujifilm.

Bluetree Group has given its print procurement brand, Bluetree Connect, a massive fillip with the appointment of a new director, staff and the allocation of additional resources.

Blackburn-based commercial printer Empine Print has launched Empine Education, a sub-brand, dedicated solely to printing for the education sector.

First 4 Print Finishing has consolidated the First 4 brand by renaming its Vitesse Mailing Preston subsidiary First 4 Direct Mail, aligning Vitesse closer with its parent company.

Royle Financial Print has been renamed CPI Royle to reflect its ownership by CPI Group.

Watershed Packaging has been producing shrink sleeves for a number of years, with high-profile clients including Smirnoff and Deo-Go. But it has never delved into the beer market until now.

Price has long been king for print buyers and brand owners, particularly in recent years with budgets being squeezed to the limit. And with some printers falling over each other to offer the lowest...

To print or not to print? That was the question posed to east London-based Leycol Printers when it was approached by luxury eyewear designer Cutler and Gross.