It being Wednesday I picked up a copy of Stylist this morning from the cheery handy-outy woman stationed at Hammersmith Broadway. Yet another cover-wrap from a luxe brand shows just how popular Shortlist Media's freemium publishing model is proving. More than 433k copies of this title are handed out every week at major cities up and down the country. Of course the brand has lots of digital media stuff going on too, such as as-it-happens coverage of the this weekend's Oscars via its website. However, just last night I was re-reading a copy of Stylist from a few weeks back. Stylist is not the sort of monthly glossy that one might expect to store in an appropriately stylish White Company basket. It's free, it's essentially disposable, but this magazine demonstrates one of the inherent strengths of a print product: that of longevity and prized "lean back" engagement in a world where attention spans are increasingly short.