Business lessons learned from last night's fantastically entertaining, print-based opening episode of The Apprentice, series eight. Go get it on iPlayer if you didn't see it, I guarantee you'll be shouting at the telly.

1. There is a lot of money to be made in value-added print. The boys' team - named Phoenix in an unintentional piece of supreme irony ahead of a print task - managed to produce a 60% margin on their initial investment of ?400. And that was despite combining weak design with slapdash production. Not since my own YTS days on the pressroom floor have I seen a screen printing press handled so ineptly.

2. Tourists will pay insane prices for tat.

3. A superior product will fail if the sales and margin plan isn't right, as demonstrated by girls' team Sterling. They had a much better design, their stuff was nicely produced. If they'd worked out their margins and sales strategy properly they would have walked the task.

4. Women wanting to make it in the boardroom should beware falling prey to the screech-ometer. Argue your case, by all means, but not all at once and don't screech.

5. Someone else's good idea could become your new profit stream. See Dara O Briain's rather brilliant "Olimpic" t-shirts, bears etc.

6. Personalised printing connects with people. Punters loved the personalisation options. Even Nails Inc founder Thea Green commented on it during You're Fired! (Someone sell that woman a clever personalised print campaign rightaway).

7. Keep it simple, stupid. To quote Lord Sugar: "This is not a takeover of Goldman Sachs, this is simple stuff!"

Roll on episode two, can't wait.