Brady's big plan

Wow. It's been a busy few weeks for Alito chairman Terry Brady. First he makes a high-profile move into digital, signing for a Kodak Nexpress at Ipex; then a deal from completely out of left field (from where I sit, anyway), with the acquisition of Lexicon Press And there was I thinking he'd retired back in 2008!

Alito will effectively triple in size with the Lexicon buy, and go from being a single site business to having three. It will catapult the company up the ranks of PrintWeek's Top 500 by some 150 places, arriving on the same page as Augustus Martin, Aldersons, and Anton among others. Bigger is not necessarily better, of course, but Brady is no slouch and he must have a plan. He's one of the few print bosses to have made it onto the Sunday Times Rich List, so his acumen is not in doubt.

Thinking about it, there aren't many printcos with an offering that spans digital, sheetfed and web capability, Alderson being one. And some of the bigger groups that also have all of that (for example St Ives and Lateral) aren't likely to be pursuing the print management clients that Alito is courting.

It's a bold move, especially considering the general state of the market and the increasingly squeezed PM sector. Definitely one to watch.