Polling day is at last here, time for a highly unscientific assessment of the printed election materials that have made their way to Francis Towers.

By weight of print delivered (excluding envelopes), and per individual voter, the doormat result is:

Labour: 62 grammes

Conservatives: 54g

LibDems: 49g

UKIP, Green and the BNP are all in single figures.

A late spurt of Labour promo activity including postcards, mailers and other door drops saw the party take a surprise lead in the print volume stakes. This could be viewed as a desperate last roll of the dice as Local MP Ann "Pimpernel" Keen remains mired in the expenses controversy. Unsurprisingly lots of local voters do indeed find it highly objectionable that she thought it acceptable for taxpayers to fund a second home in Westminster, a whole eight miles away from her constituency home. Bad news for Keen is however good news for Labour's array of printers. Meanwhile the Tories have mounted a pretty slick campaign for one of Cameron's Cuties who's been parachuted in to this West London constituency after failing to win selection elsewhere.

All in all it's provided quite a boost for print (as the picture of my accumulation below shows), with the main beneficiaries being:

Labour: Anton Group, Alderson Print Group, Elanders, London Print, Unison Labour Link

Conservatives: all materials credited to TPF Group

LibDems: Bishops Printers, MediaGroup, Mortons Print

Green Party: Hillingdon Greenprint

UKIP: Bishops Printers

BNP: "printed by the BNP"

Most popular format: A3 tri-fold used by the three main parties.

Slickest use of print: the Conservatives had the most cohesive offering, and the timing of the personalised, response-generating mailers from George Osborne and David Cameron was spot on.

Most hapless design: Teresa Vanneck-Surplice, an independent councillor in London's local elections, for her execrable use of Brush Script.

Best spoof: I must thank my colleague Chloe Setter for alerting me to a brilliant bit of subversive election art produced by London-based graphic artist Leinz, who mailed out a limited edition mock ballot paper. The description of Nick Griffin is priceless.

Lastly, a big shout out to the many printers up and down the country who'll be pulling out all the stops overnight and for the next few days as newspapers and magazines get to work analysing the results.

Oh, and there's still time to vote in PrintWeek's own online poll (find it bottom left on the home page) currently showing the Tories leading industry sentiment with 49% of the vote.

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