Print buying
Ad spend falls as recession forces marketing cuts
UK media spend is falling faster than in many other countries, according to a recent study by a leading advertising agency.
Data-led marketing key to survival in recession, claims Adare data chief
Organisations have forgotten about the meaning and value of customer relationship management (CRM) and need to focus on data management to meet the demands of retaining business in the recession, an...
Lurpak door-drop campaign wins DMA award
A Lurpak butter campaign by BD Network has won the inaugural DMA Door Drop Award, winning praise for its strategic targeting and creative innovation.
Study reveals print more persuasive than online for health and beauty ads
Young adults are more likely to respond to print advertising than online advertising a new study of health and beauty advertising has revealed.
Digital print team eyes professional photo market with ProCanvas venture
Start-up ProCanvas is looking to plug "a gap in the market" and target the professional photography market with its digital print business.
Cranfield personalises post-course packs to drive repeat bookings
Cranfield School of Management has called on Trapeze Mailing Services to produce personalised direct mail to suggest relevant courses to past students.
Barn door 'latch' to save waste and money, claims Polestar
A new "latched" barn door print format has been launched, which is claimed to have reduced the price of the format and cut wastage.
Charity DM volumes hit by recession and online competition
Direct mailers are standing by the medium despite the first ever drop in charity sector direct mailing volumes alongside the rising popularity of digital communications.
Waitrose gears up for Easter promo campaign
Waitrose is using direct mailing and the internet to promote its Easter offers, with tips from its executive chef, Neil Nugent.
Press Gazette magazine to move online only
The printed edition of journalism trade magazine Press Gazette is to be axed after owner Wilmington Group made the decision to make it an online-only title.