Direct mail
Royal Mail and CWU finally seal pay agreement
Royal Mail workers will receive a 6.9% pay increase following the agreement of a deal between the postal operator and the Communication Workers Union (CWU) over the modernisation of the business.
DMA survey highlights poor perception of DM's green credentials
Direct mail continues to suffer from a poor environmental reputation in comparison with email, which is considered the "greenest" means of communication, according to a recent study.
Royal Mail launches Strategic Mailing Partnership to safeguard future of DM
Royal Mail has today announced the launch of the Strategic Mailing Partnership (SMP) in cooperation with leading direct mail (DM) firms in a bid to "shape the future of the mailing house industry".
Royal Mail launches DM website to showcase cross-media integration
The Royal Mail has launched a new online resource aimed at helping marketers get the most out of their direct mail campaigns and how it can integrate with other electronic media.
Transpromo use is on the up but some sectors lag behind
Transpromo is gaining ground in some areas, according to a study from direct communications company GI Direct. Of the UK's top 100 loyalty schemes, 14% now print targeted transpromo adverts in the...
Killer app...
Virgin Atlantic's telescopic mailing
Punch Graphix targets direct mail with the Xeikon 8000
Punch Graphix is targeting the direct marketing and transactional printing markets with its new Xeikon 8000 digital press, which it claims is twice as fast as competitor machines.
Howard completes Virgin DM campaign
Howard Hunt Group has completed a high-volume direct mail campaign to promote Virgin Medias digital TV, broadband, and phone services.
4DM restructures management
4DM Group is gearing up for future expansion with a restructure of its senior management, including the appointment of three divisional managing directors.