Direct mail

Loyalty reward statements proved to be one of the most effective drivers of response in the direct mail space

Mail read rates hit all-time high in Q4 2024

Over three-quarters (77%) of mail was read or looked at in the crucial Q4 trading period, according to the latest quarterly results from JICMail, representing an all-time-high reading of this...

Paragon expands with German buy

Paragon is back on the M&A trail and has expanded its presence on the continent with a deal to acquire a business that produces 40 million physical mail packs a year.

Investigators from Royal Mail found discrepancies that exposed the fraud

Royal Mail takeover delayed, bulk mail class action goes ahead

The proposed £3.6bn takeover of Royal Mail’s parent company has been delayed because of political unrest in Romania.

Direct mail advertising spend jumps 13%

Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Abbey Marketing Communications (pictured in 2016) operated from premises in Great Dunmow. Image: Google Maps

Abbey Marketing Communications in liquidation

Abbey Marketing Communications and connected company Spirit DM have gone into liquidation.

Changes to USO now up for consultation

Ofcom has confirmed its proposed changes to Royal Mail’s Universal Service Obligation including a reduced Second Class service, a relaxation of delivery targets, and a revamped bulk mail access...

Gibbs: "We think mail is a super touchpoint channel, because it has impact throughout the customer journey"

JICMail launches new report on ‘super touchpoints’

JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of direct mail, at a breakfast event held in London yesterday (29 January).

Web offset expert Alan White passes away

Alan White, who held a number of senior roles at well-known printers during the heyday of web offset and direct mail, has died aged 82.

Direct mail ‘uniquely effective’, says Ogilvy UK’s Sutherland

The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing.

Royal Mail: CWU wants agreed set of actions

Tracked deliveries and parcels boost Royal Mail performance

The takeover bid for Royal Mail’s parent group has cleared two more regulatory hurdles, and trading at the business continues to improve.