Direct mail

Mail read rates hit all-time high in Q4 2024
Over three-quarters (77%) of mail was read or looked at in the crucial Q4 trading period, according to the latest quarterly results from JICMail, representing an all-time-high reading of this...

Paragon expands with German buy
Paragon is back on the M&A trail and has expanded its presence on the continent with a deal to acquire a business that produces 40 million physical mail packs a year.

Royal Mail takeover delayed, bulk mail class action goes ahead
The proposed £3.6bn takeover of Royal Mail’s parent company has been delayed because of political unrest in Romania.

Direct mail advertising spend jumps 13%
Direct mail advertising spend returned to growth in the third quarter of 2024, beating the country’s overall average of advertising spend of 9.7%, according to the latest figures from the Advertising...

Abbey Marketing Communications in liquidation
Abbey Marketing Communications and connected company Spirit DM have gone into liquidation.

Changes to USO now up for consultation
Ofcom has confirmed its proposed changes to Royal Mail’s Universal Service Obligation including a reduced Second Class service, a relaxation of delivery targets, and a revamped bulk mail access...

JICMail launches new report on ‘super touchpoints’
JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of direct mail, at a breakfast event held in London yesterday (29 January).

Web offset expert Alan White passes away
Alan White, who held a number of senior roles at well-known printers during the heyday of web offset and direct mail, has died aged 82.

Direct mail ‘uniquely effective’, says Ogilvy UK’s Sutherland
The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing.

Tracked deliveries and parcels boost Royal Mail performance
The takeover bid for Royal Mail’s parent group has cleared two more regulatory hurdles, and trading at the business continues to improve.