Industry unconvinced by social media marketing
Social media is considered overrated as an effective business marketing tool by nearly two thirds of Printweek readers, according to new survey findings.
Direct mail ‘uniquely effective’, says Ogilvy UK’s Sutherland
The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing.