Easyfairs

Packaging Innovations and Luxury Packaging London reported a record turn-out with visitor numbers up 10% year-on-year to 3,930.

Women are three times more likely to be swayed by new packaging concepts and on-pack promotions than men, according to marketers and packaging professionals.

EasyFairs has sold nearly 80% of available space for its inaugural Labelling Innovations event, which will take place in Birmingham's NEC in February 2013.