Advertising

The forecast spend would mark a 7.8% increase from last year’s spend of £9.7bn

UK ad spend to reach £10.5bn during festive season

Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC, with an uptick expected for out-of-home...

Turner (R): Printed OOH advertising is affordable, accessible, and massively effective

UK outdoor advertiser doubles billboard portfolio

UK outdoor advertising host 75Media has acquired 595 new roadside paper billboards, doubling its billboard portfolio and leapfrogging competitors to become the UK’s second-largest roadside billboard...