The collaboration with 10,000-staff Taylor Corporation’s Print & Visual Impressions enterprise group (TPVI) will see both organisations deliver technology and services to streamline retail campaign management and deliver localised marketing for multi-location retailers across the US and Canada.

“With the current economic uncertainty, retailers must act now to make their physical assets work harder than ever before. In-store marketing must evolve to give retailers and brands a competitive advantage on the high street,” said Colateral founder and CEO Dorian Spackman.

“We’re delighted to partner with Taylor due to our shared desire to bridge the gap between online and offline for retail.”

The deal, which went live in October, builds upon Colateral’s success in the UK and Europe, where it is in situ in tens of thousands of brick-and-mortar stores, supporting leading retailers, including Vision Express, Paddy Power, Robert Dyas and The Works.

TPVI vice president of sales John Lewchenko said: “Colateral’s record of success speaks for itself, and its unique value proposition helps our retail clients optimise their marketing spend. Investing in this partnership helps us deepen our commitment to retail clients.”

The Colateral in-store marketing SaaS platform leverages automation and real-time data to elevate efficiency, minimise waste and cut costs in the supply chain while enabling store-specific marketing messaging and delivering significantly increased revenues.