The two firms said the aim of the new alliance was to “build upon a foundation of successful collaboration, leveraging Xerox industry-leading digital printing technology and expansive market reach alongside Taktiful’s AI-powered digital embellishment solutions and focus on client-specific empowerment”.

The businesses said digital print enhancements such as white, clear, mixed metallics, fluorescents and extended gamut increase profitability for users and deliver higher margins.

Through AI-enabled software that lowers cost and drives efficiency, the two companies said digital embellishments will become more widely accessible, “enabling businesses to become more profitable in designing, operating, selling and marketing embellished print”.

“We are excited to join forces with Taktiful to push the boundaries of what is possible in developing new digital embellishment technology solutions,” said Terry Antinora, senior vice president, head of product and engineering at Xerox.

“Bringing together our respective resources and integrating our advanced AI-enabled technology workstreams supercharge our ability to deliver game-changing, innovative solutions that meet the evolving needs of our clients.”

Kevin Abergel, founder and president of Taktiful Software Solutions, added: “We are thrilled to embark on this strategic partnership with Xerox, a company that shares our vision for innovation and excellence in the digital embellishment space.

“By combining our strengths, we can drive the future of print enhancement, providing our clients with unparalleled tools to elevate their brand presence and operational efficiency.

“This collaboration goes beyond technology; it’s making digital print embellishments more accessible and bringing them to a wider audience.”

Over the summer Taktiful Software Solutions also formed a strategic partnership with Sharp Imaging and Information Company of America (Sharp), a division of Sharp Electronics Corporation.