The family-owned Leicester-based business launched the range of digital die-cutting systems two years ago.

Sales and product manager Lewis Evans said the firm carried out its 164th installation last week.

“It’s the bestseller by a mile in the UK,” he said.

“We have our own patents and our own manufacturing here in Leicester – we’re trying to do as much manufacturing in the UK as we can and we’re working on a new application that will be made here,” Evans added.

Recent installations include a VeloBlade Volta B1 model at London-based Screaming Colour.

Chesterfield-based Stickers & That has also added a VeloBlade cutting table, Matrix laminator and Magnum card cutter, along with a Xerox Versant 280 digital press, as part of a drive to beef up its in-house production capabilities.

The new option to produce two jobs side-by-side on the B1 VeloBlade Volta model came about after Vivid exhibited at a show in Denmark with its partner there.

“We came up with the idea of dual-feed. When we came back to Leicester we did a bit more R&D, and made it work,” Evans explained.

“You can finish multiple jobs at the same time – feed it, finish it, and stack it – on the Volta.”

A software upgrade allows existing users to take advantage of the option.

Vivid has also added some new cutting tools to the VeloBlade Nexus large-format devices for superior results.

“The new tools give a smoother finish and higher quality on challenging substrates such as acrylics and Dibond,” Evans said.

In what has been a busy period for the business the firm has also opened a new e-commerce shop, Vivid Swift, offering materials for its entire product range including Matrix laminators.

Evans said the firm was also working on other new ideas for the VeloBlade range, with details under wraps for the time being.