The bright white shade is available with immediate effect across Trucard 1 and 2 matt and in an extended range of weights from 200gsm to 500gsm.

“As well as being one of the brightest whites available, Trucard matt bright white has excellent lightfastness giving printers confidence that their products and publications will stand out from the crowd and look at their best for longer,” said export sales director Malcolm Sinclair.

“Another benefit, and when Trucard really comes into its own, is when it’s being used for multi-process print finishing. It’s capable of handling many of the most demanding print finishing techniques.”

The entire Trucard board range, both coated and uncoated, is FSC certified and there are many 50% post consumer waste (PCW) recycled options available.

The range is used by brands including Swarovski, Thierry Mugler, L'Oréal and Morrison Bowmore. It is also popular with premium drinks brand owners, who use Trucard to differentiate their brands through the appearance and appeal of their packaging.