The manufacturer said its printers “are renowned for their reliability and durability” so has now backed this up with the new warranty period that “far exceeds the industry standard” of 12 months.

The new warranty provisions apply with immediate effect to all new machines and for all models, namely the Kudu, Nyala, Impala, and Oryx flatbed printers and the Karibu roll-to-roll printer.

“We make this promise with confidence because we only ever use high-quality components, and our printers are robustly built and very reliable. Customers have always appreciated our machines’ high uptime,” said Carmen Eicher, chief sales and marketing officer at SwissQprint.

The provisions stipulate preventative maintenance intervals.

“Preventative machine maintenance has always been a principle of ours to avoid problems arising in operation,” Eicher added.

Erskine Stewart, SwissQprint UK managing director, told Printweek: “This really fits into our whole philosophy around continuing to develop highly reliable machines, and so we’re now demonstrating that more clearly with the supported reliability of the 36-month warranty.

“It certainly sets us apart from competitors that operate on our level within the market, and I think will be of good value to our new customers.”

He added: “I think it gives people who are not familiar with us as a business more confidence to invest. Our existing customers are familiar with us, familiar with the reliability, and familiar with what we stand for, but it gives people that are new to us that extra confidence to invest in SwissQprint.”

At Fespa, SwissQprint is showing its Kudu flatbed system and also highlighting its Karibu 2 roll-to-roll printer.

Fespa Global Print Expo runs until Friday (22 March) at the RAI in Amsterdam.