Designed for the fashion, coatings and printing sector, Deco Bioglitter Sparkle Plus is commercially available immediately and boasts a number of improvements on the previous version according to Bioglitter brand director Stephen Cotton.

“The Plus version has been designed to create superior coverage. Basically, users need 33% less of the product to create the same coating effect, which means reduced glitter loading and a major cost saving,” he said.

“Deco Bioglitter Sparkle had excellent resistance qualities for use in applications like printing and garment decoration but as part of the redevelopment process, we’ve improved further on this heat resistance again, making the product ideal for the coatings market.”

The Bioglitter product range has been developed to tackle microplastic pollution caused by traditional plastic-based glitter.

It is based on plant material cellulose and will decompose in the natural environment, unlike products like PLA and Cellulose Acetate which are both compostable plastics that need to go through a commercial composting process to break down.

High-street retailers including Primark, Monsoon and Selfridges have now moved to using Bioglitter-based products as part of a strategy to cut plastic waste in the environment.

Bioglitter Sparkle has been independently tested by OWS Belgium to ISO 14851 Fresh Water biodegradability and proven to biodegrade extremely well in the natural environment, with 87% biodegradation achieved in 28 days.

Rochdale-based Ronald Britton supplies UK customers directly and has distributors for other markets. Earlier this year it launched Cosmetic Bioglitter Pure, which it claimed was the world’s first plastic-free and certified biodegradable glitter.