The Boss range includes laminating pouches, single-side standard and digital film, encapsulating film, pressure sensitive over-laminates, self-wound mount film and printable bloc light films.
It features gloss, matt, self-adhesive and multi-punched pouches
Vivid product manager Bruce Cozens said: "We rebranded the range to give it a punchier name and we have also redesigned the packaging. We sell a lot of equipment and supplies via dealers, so at the moment we are making dealers aware of the rebrand and doing a lot of marketing to ensure customers realise that it is the same film being sold under a different name.
The rebrand was going well and customer feedback had so far been positive, Cozens added.
