The high-quality wide-format display material is said to offer “exceptional clarity and durability”.

Brad West, Premier’s sales director of wide-format media in the UK and Ireland, said: “We’re excited to announce the availability of Polar Frost Air through Premier.

“This film is ideal for creating stunning visual effects on glass surfaces, making it perfect for a multitude of applications. Whether used in office environments to enhance privacy or in retail settings to captivate customers, Drytac Polar Frost Air delivers outstanding performance and aesthetic appeal.”

Polar Frost Air is coated with a clear permanent adhesive that is protected by a two-sided PE coated release liner with bubble-free technology.

Premier said this makes installation simple and clean for the user in indoor and outdoor applications on glass and other smooth, flat surfaces, with no need for wet installation.

The film can be used printed or unprinted and is compatible with eco-solvent, latex, and UV printers and supplied with a five-year durability across interior and exterior applications.

“The addition of Drytac Polar Frost Air represents a significant advancement in display materials, offering both functionality and visual appeal,” West added.

“We believe it will be a game-changer for businesses looking to enhance spaces and improve advertising efforts.”

Polar Frost Air is available immediately for purchase through Premier’s network of stockholding branches throughout the UK and Ireland.