Data and mail software developer Software Bureau has been running free-of-charge online mail sortation for a variety of Royal Mail sorts on its MyMailing browser interface.
As well as sorting address data to Mailmark standards, the new attributes provide a Mailmark barcode font and automatically include an e-manifest file compatible with Software Bureau's management application Gemma, as required by Mailmark standards. The service is contract- and commitment-free.
“With our various services, we occupy a very large amount of the mail producer market and work with many of the big companies,” said Software Bureau managing director Martin Rides. “With MyMailing, and the Mailmark addition, we are focusing on SMEs.
“It is a service designed to generate significant savings for customers at the low end of the market who are low-frequency users just dipping their toe into the mailing market.
“We had heard from our customers that they did not want to invest full-time in mail sortation services and rather pay as and when they needed to. We heard this call and decided it was an opportunity to make a move that would really shake up the market.”
MyMailing is designed, according to Rides, to simplify the densely technical processes of mail sortation in order to make moves into the market easier for companies that have not dealt with the disciplines before. Paying for Mailmark services through MyMailing grants users access to one-to-one training and a dedicated account manager.
To carry out a Mailmark sort through MyMailing costs £20 plus £2.50 for each 1,000 items.
All MyMailing processes are run through a web browser interface in order to eliminate the need for more casual mailers to purchase and download expensive software.
Mail sorted to the Mailmark standard accounts for an estimated 2 billion items a year.
According to Rides, the Software Bureau’s remit lies in data and data hygiene for the benefit of CRM (customer relationship management) and mailing. He said that a “clear roadmap” was in place at the company that laid out the ways in which its data capabilities would be integrated into the MyMailing service in the future.
