MagnaPrint ND, which is available with immediate effect from UK distributors MHM and SSIS, offers a water-based high-performance alternative to inks containing formaldehyde and PVC.

The ink, which is designed for screen printing, has been developed to print vibrant colours onto high mesh-count textiles. MagnaColours said this will help brands achieve a unique and eye-catching finish.

The manufacturer added the product achieves “great results” without the harmful environmental side-effects of PVC and formaldehyde.

The ink, which has a shelf life of 12 months, is said to be more economical than any PVC alternative. Its quality and technical performance has been designed to rival the resolution achieved by digital printing.

MagnaColours managing director Tom Abbey said: “Many in our industry have questioned whether water-based inks will ever match the ease of use of their PVC counterparts.

“Not only have we achieved this, but we’ve exceeded our own high standards, producing an ink that truly stands apart.”

The business said it has been encouraged by industry reception to the new ink so far and that demand has been high from its international partners.

Pricing for the ink was not disclosed but the firm said it is dependent on the volume and quantities required.

MagnaColours has also launched a raft of other products this year including an environmentally friendly range of inks and the Reflective range of toxin-free inks.