WOW 7.8 is impregnated with white toner, producing better prints for heat transfer use on white t-shirts or on images with high white areas.

Technical support representative Roel van der Ree said: “It enjoys better image quality and better print quality on A3 and A4. You need an extra layer of white to produce a good image and that comes from the paper.”

The company is in hall 8, stand A58 at the Cologne trade show today.