The 2700 printer offers “vivid colours” at up to 89sqm/hr via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.
HP said users can take on high-margin jobs with 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and decor applications – including thin films, vinyl, and paper.
Meanwhile, the Latex 2700W printer is said to offer the whitest white ink on the market at speeds of up to 54sqm/hr, allowing users to produce high-margin applications on pre-coloured and transparent media. Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminates waste between white jobs.
All devices in the Latex 2700 series run on fourth generation HP Latex ink, bringing UL Ecologo certification, while also meeting UL Greenguard Gold and Toy Safety requirements.
Additionally, the whole portfolio takes HP Eco-Carton cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.
“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, general manager at HP Large Format.
“Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers. Meanwhile, our new Professional Print Service Plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximising the potential of their business.”
Users have a choice of two different Professional Print Service Plans – Basic and Plus – with each containing “a portfolio of service and software solutions tailored to business needs”.
New and enhanced features include Print Beat Live Production, which gives users a single, real-time view of all jobs queued and in production across multiple sites, and Print Beat Jobs API, which makes printer data available to businesses’ external ERP/MIS systems.
This enables them to monitor HP printers alongside non-HP hardware, automate processes, and combine with other operational data for richer business insights.
Also new is HP Learn, a digital learning platform with free and premium training modules depending on the service plan users choose, and Enhanced HP Service Centre, proactive troubleshooting to improve uptime, including smart diagnostics that alert a user’s service representative when action is needed.
The Latex 2700 portfolio is commercially available in all major markets as of yesterday (19 October), with pricing “available on request from local HP teams and partners”. Professional Print Service Plans are also immediately available globally.
