Antigro Designer is headquartered in Poland. Its easy-to-use customisation and personalisation tools creates print-ready files for printers and e-commerce specialists.

The system uses AI techniques for tasks such as creating cut-outs.

Grauf has a long track record in the industry. He was European managing director of Inkcups until June, and prior to that spent more than 20 years at Agfa.

Grauf said that Antigro Designer had “a real wow factor”, and he had been blown away by its potential when he first saw it at Fespa 20204 in Amsterdam, where the Antigro team integrated it with an Inkcups system to produce personalised bottles in just 20 minutes.

“Personalisation will only grow, and rather than having a wonky Word file or PDF, this is a way of offering anyone that option, and the clever bit is that whatever comes out of the tool is a print-ready file that can go straight to press regardless of what press that is.”

“I am thrilled to have joined this young group of print innovators. Everyone who sees Antigro Designer has a real ‘wow’ effect and I am looking forward to introducing it to many more.”

Marcin Majda, CEO and Co-founder, Antigro Designer, commented: “This is an exciting time for us at Antigro Designer, with so many businesses across EMEA discovering the incredible personalisation and customisation they can offer their customers thanks to our products.

“Now is the time to build on this fantastic growth phase with the appointment of a head of business development in the region, and there is no-one more qualified or better suited to take Antigro to the next level in EMEA than Bobby Grauf – we are delighted to have him on board!”

The Antigro Designer software covers a raft of products including t-shirts, hoodies, calendars, mugs stickers and more.

The firm was a first-time Fespa exhibitor back in 2023 and has grown its offering since.