The Materia Viva range comprises between 20% and 100% natural cellulose-alternative fibres, such as cotton and hemp, sourced exclusively from FSC certified forests.
Italian for ‘living matter’, Materia Viva is inspired by nature. The collection brings together nine product lines presented in a customisable box with a special card showing a photo of a landscape matching the paper.
Among the collection are new paper variants as well as others that have been available in Fedrigoni’s portfolio since 1996 but have since been revisited and improved.
Fedrigoni Paper marketing and R&D vice president Micaela Di Trana said: “We’ve been pushing ourselves beyond the limits of technology for over 20 years, to realise new sustainable, creative possibilities.
“With each sheet of paper, we reduce the impact of our supply chain on the environment whilst elevating the creativity of the brands, designers, printers, and converters who work with us.
“We do this at every stage of our production cycle: from the extraction of raw materials, the manufacture and distribution of the finished product, to the use and disposal of the material. Being sustainable for us means being creative, and daring to try alternative solutions to generate change. Our mission is Elevating Creativity.”
Fedrigoni said its commitment to increasing the sustainability of its products, processes, and supply chain is ratified by the latest 2020 Sustainability Report.
The group presented a roadmap towards 2030 to reduce its environmental impact, increase its offer of products with sustainability in mind, and create a safe and inclusive work environment, as well as contribute to the local communities in which the company operates.
The business was also recently awarded the gold medal from international sustainability rating agency EcoVadis – this ranks Fedrigoni among the best companies in the world in terms of attention to the environment and social responsibility.
The Materia Viva collection is commercially available with immediate effect direct from Fedrigoni.
