The US-based firm's software can automatically create the white ink masks needed for each data variation when overprinting CMYK onto a foil substrate, enabling graphic designers to incorporate variable data in any foil area.

In a bid to highlight this relatively unexploited benefit of its process metallic colour system, Color-Logic has produced a brochure detailing the process of variable data printing on foil substrates.

Color-Logic sales and marketing director Mark Geeves said: "The ability to do this with our technology has always been there and is a unique capability it provides to digital presses.

"The purpose of the white paper and movie is to educate digital printers and press manufacturers of the opportunity this would provide them and their clients in the marketplace.

"Obviously variable data has been around for quite some time, but to do it with variable metallic on reflective substrates would not be practical without our technology."

The software can be used to incorporate variable elements – from personalised text to sequential numbering and images – throughout a metallic design, without having to manually create the white ink masks.