The Cramlington, Northumberland-based business has opted for the new machine to improve its speed to market for both point-of-sale and point-of-purchase applications.

According to B-Print and Display managing director Will Skelchy, the Scitex FB7600 met the 30-year-old company's stringent requirements while maintaining its lead on its competitors.

He added: "We were very impressed by the speed of the FB7600, which will significantly up the tempo in terms of production capacity and our ability to meet client deadlines.

"Also notable is the vibrancy achieved in the printed output, which is always something we strive to improve upon. As for other features that we particularly like, there are too many to mention – the machine is fantastic."

Launched last October, the 3.2m-wide flatbed printer can print on a range of rigid and flexible substrates.

Offering maximum output speeds of 500sqm an hour, materials include corrugated board, paper, foam board, Dibond and plastics for both indoor and outdoor applications.

It can print on sheets of up to 1,650x3,200mm in size and on substrates up to 25mm thick.

Another selling point for Skelchy was the scalable and modular nature of the FB7600 platform.

"The ability to upgrade in the future is an added benefit and gives us the flexibility and confidence to know that it will remain in step as our production expands," he added.