Messe Düsseldorf is convinced that it’s the right thing to do in order to cement the event’s place as the world’s leading print show. And I can see its point; the world is changing and, if Ipex and Drupa rest on their laurels, they will start to suffer at the hands of shows in vibrant economic zones like China.

To this end, its management team has been on the road for months, sounding exhibitors out about a switch of cycle and venue, and a refresh of content, presumably building the case for a change to three years from 2015.

But therein lies the rub; everyone, and I mean everyone, that we have spoken to doesn’t want the show to move to a three-year cycle. Now of course, we could be talking to the wrong people – and I can’t claim for a second that we’ve spoken to even a tiny fraction of its 1,850 exhibitors – but we’ve spoken to plenty, including some of the biggest.

So, logic dictates that when the Drupa committee, which includes exhibitors and trade associations, makes its decision on 2 November, it’s unlikely to switch.

The problem is that, when it comes to Drupa, the usual rules of logic don’t apply; every one of our naysayers to the switch, when asked if they would still exhibit at Drupa if it went three-yearly said the same thing... "Of course we will, it’s Drupa. It’s special."