Xerox unveils growth plans to shareholders

Xerox is relying on a steady drumbeat of customers to help it roll out ambitious plans for growth, according to chairman and chief executive Anne Mulcahy.

The comments were made at Xeroxs annual shareholder meeting last week, where she said that the firms four-pronged strategy included aggressive competition into digital black-and-white and colour markets.

Xerox aims to carve out a new 9bn ($17bn) market by yoking digital technology to offset printing with kit for print-on-demand and personalised communications.

Xerox wanted to lead the burgeoning document services market by helping to cut document costs and streamline processes.

A steady drumbeat of customers is turning to Xerox to help manage documents, said. Mulcahy.

Xerox earned 525m on a revenue of 8bn in 2005. It spends around 6% of revenues on engineering research and development, and last year boasted 49 digital kit launches. During the year it also won document management contracts worth 28m.