Xerox is to launch DigiFlow, a complete workflow for producing variable data print.


It has five modules to handle job management, colour management, asset management, turning customer web enquiries into data and page composition.


"The biggest reason stopping printers adopting VI is not the actual printing, its the activities around it. Thats why we developed DigiFlow," said UK product marketing manager, DocuColor, Kevin ODonnell. "DigiFlow handles everything, including chasing responses."


Pageflexs software will be one of the three composition engines the software that turns data and images into designed pages (PrintWeek, 16 February). The other options are CreoScitex Darwin and Xeroxs VIPP.


A range is offered to suit different applications. Darwin is suited to high-quality colour and for non-data specialists; Pageflex is for high volume colour documents with a high proportion of variability; and VIPP is designed for transactional documents.


"Some variable data print sites already have two or more composition engines," said ODonnell.


DigiFlow will be launched in April and will be shown at CeBIT next month.


Story by Barney Cox